Brand Management and Ad Policy Co-Ordinator

Overall Purpose of the Role

Summary of the role – overall role contribution to team, department and organisation

Corporate Brand Marketing protects the integrity and health of TWDC’s brands and characters by applying the highest brand standards across all lines of business (LoBs).

This role supports the team to ensure complete comprehension & application of brand guidelines across the company. It is a highly collaborative team working with all LoB to support their efforts to create brand enhancing products, marketing, partnerships and experiences whilst protecting TWDC brand standards and guest experiences. This role will have a particular interaction with the ad sales and operations teams as we build video advertising within our flagship product, Disney+.It will be accountable for helping ensure efficient team workflows and communications.

CBM is a solutions orientated function designed to help teams navigate the guidelines and approval processes for excellent results. The Coordinator will work across all lines of business, at all levels so there is an expectation of gravitas.

Areas of Responsibility

Key elements and required results of the role

• Support the CBM team in consultation and approvals throughout the business.
• Admin support for the team including deck templates and minutes from brand Clinic
• Administration for Approval Systems including the new ad tier process and systems
• Development and maintenance of Disney Approval systems including liaising with IT and ensuring user lists are up to date
• Brand training admin support
• Brand training log
• Check on system information gathering: NG site & Brand Central
• Represent CBM in brainstorms and solution workshops throughout the business

Areas of Accountability (Strategic Impact, Financial, Management, Relationships)

Who is the individual accountable to, what are they accountable for and what if any budget responsibility do they have

This role will:

• Support the Brand Supervisor Role
• Have a good knowledge of identified franchise strategies and contacts
• Understand the brand positioning and consumer perspective from the insights team to inform guidance
• Build and maintain constructive relationships across the organisation at various levels.
• Great brand ambassador at all times
• Appreciate and recognise market-specific business needs and brand challenge

Experience and Professional Qualifications Required

Experience, Qualifications and People Management experience

• Strong communicator across all levels of the business
• Keen and competent presenter to small and big audiences
• Excellent IT skills
• Creative thinker
• Solutions orientated
• Extra language an advantage
• EMEA Travel may be necessary

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About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company Limited , which is part of a business we call Disney Media & Entertainment Distribution .

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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