Content Strategist I

Saint Louis, Missouri, Additional Information About the Role BJC Healthcare has an exciting new opportunity for a Content Strategist. This position will be responsible for creating content to be used across various mediums- social media, web, articles, podcasts,etc.   Candidates should have oms experience working in content management systems and be familiar with SEO/SEM tools. Remote opportunity- Greater St. Louis area preferred.   Overview BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6. 3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

  BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785. 9 million annually in community benefit. That includes $410. 6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.   BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.   Preferred Qualifications Role Purpose The Content Strategist is a strategic and creative storyteller who brainstorms, helps develop and distribute content across all BJC channels- including web, digital, newsletters, advertising, printed materials and social media. This person is focused on the right story to tell, how to tell it, who to tell it, who needs to hear it, who needs to see it, and how, when and where it gets delivered.

This person will help develop and adhere to a content framework that reaches BJC’s critical audience segments – patients, families, physicians, staff, donors, lawmakers, the business community and the general public. The successful candidate possesses a keen understanding of all forms of media and will be responsible for helping align and synchronize messages across a cohesive and comprehensive distribution strategy.   Responsibilities Works well with content partners within MarComm – digital, marketing, operations, public relations, social media, creative services, content development, internal comms – and throughout the organization. Works with Strategic Content Manager, the Content and Marketing teams to identify compelling and strategic storytelling opportunities that support marketing objectives and calls to action, work with creative, comms and operations teams to execute. Helps execute an evergreen and agile content calendar that maps to business objectives, key initiatives, announcements and events; Operates with swift flexibility in a dynamic news environment. Adapts content across all appropriate media, using best practices on format, style, length, angle and other unique characteristics of each channel; customizes content for audience segments. Possesses excellent written and verbal communication skills, be a critical thinker, and excel at time management and prioritization. Minimum Requirements Education Bachelor’s Degree Experience Supervisor Experience No Experience Preferred Requirements Experience 2-5 years Benefits and Legal Statement BJC Total Rewards At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being. Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date Disability insurance* paid for by BJC Pension Plan*/403(b) Plan funded by BJC 401(k) plan with BJC match Tuition Assistance available on first day BJC Institute for Learning and Development Health Care and Dependent Care Flexible Spending Accounts Paid Time Off benefit combines vacation, sick days, holidays and personal time Adoption assistance To learn more, go to www. bjctotalrewards.

com/Benefits *Not all benefits apply to all jobs The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer

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