Associate Vice President of TEDS Enrollment/Marketing

Deerfield, Illinois, Title :

Associate Vice President of TEDS Enrollment and Marketing

Department:

Enrollment Services

Summary:

The Associate Vice President of TEDS Enrollment and Marketing is responsible for all aspects of student acquisition for TEDS through marketing of all programs designated for seminary functions.

Responsibilities:

Responsible for Trinity Evangelical Divinity School (TEDS) student acquisition.
Serve as a member of the University Leadership Team.
Work collaboratively with directors for all grant and TEDS supported programs.
Commit to and execute best practices for admissions, marketing, and relationship management operations.
Coordinate the communications and marketing aspects as relates to TEDS admissions and university perspectives.
Manage vendors to establish, execute, and measure marketing channels.
Familiarity with CRM and marketing automation software (Marketo, Pardot, etc.)
Develop a multi-channel approach to supply leads to meet TEDS recruitment goals.
Work with University colleagues to develop a robust field and conference recruitment strategy.
Maintain marketing KPIs for analysis and data-driven decision making.
Continuous incorporation of project management tools, calendars, recruitment events, and school calendar events to ensure optimized recruitment.
Analyze communications with prospective applicants and maintain strong referral sources.
Optimize all marketing resources and opportunities for recruitment of students.
Raise awareness of Trinity attributes and sell points to attract top students and faculty.
Retention targets and benchmarks as outlined and developed with the President, TEDS Dean, and University Leadership.
Management of PR, Advertising and Digital assets of the department.
Provide professional development leadership for Admissions/Marketing personnel.

Qualifications: 

Supportive of Trinity’s mission and core values, commitment to a Christian lifestyle, and demonstration of character in keeping with biblical models.
Bachelor’s degree required; masters preferred.
Extensive admissions and enrollment marketing experience.
Proven leadership of 3-5 years.
Ability to think strategically and communicate effectively at all levels of management at the University.

Working Relationships :

The Associate Vice President of TEDS Marketing and Enrollment reports to the TIU COO.

Work Schedule :

Standard business hours. Travel and evenings as needed.

All benefits and Paid Time Off

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