Project Sponsorship Executive

The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the Broadcasting Act NO. 4 of 1999 in which section 7 allowed for the establishment of the SABC.

Each of the radio and television services under the SABC portfolio are licensed separately by the Independent Communications Authority of South Africa (ICASA) and required to adhere to their respective license conditions, and the provisions of the Broadcasting Act as well as the Broadcasting Charter.

Over the years, the public service provider has demonstrated unwavering commitment to the delivery of its mandate through showcasing content aimed at informing, educating and entertaining its audiences. Its portfolio includes 19 radio stations and 5 television channels which command millions of audiences on a daily basis.MAIN PURPOSE OF POSITION

To co-ordinate and ensure the effective & efficient execution of exposure of Sponsorship elements across Television and Radio for the Sport Sales business unit.

KEY ACCOUNTABILITIES

Ensuring the accuracy of all the submissions (Deal Evaluation and Business Case)  from the AE’s and verification of the programme against the long-term schedule, against double bookings, sport interruptions, duration of the sponsorship, inventory availability, accreditation of the client, and compliance to the sponsorship policy.
Drawing up of the term sheet which captures all information from the submissions; as well as all information pertinent to the specific deal to be signed by the client; and thereafter internally.
Management of the traffic process: the creation of breaks, loading codes, accurate allocation of codes, material delivery and booking of spots on landmarks after the creation of the product and campaign.
Drawing up of the bulletin which is sent to all internal and external stakeholders; which includes the break request.
Drafting the long-form contracts, sending same for vetting by legal and approval of the drafts before printing by legal.
Ensuring all contracts are signed by all signatories and filed accordingly.
Implement and manage all programmes sponsorship bookings on SABC channels on Landmark as well as material preparations and on-air executions.
Ensure exposure is broadcast as per the signed contract.
Complete daily contracts reports for Sponsorship Project Manager.
Prepare accurate and timeous weekly and monthly reports.
Efficient monitoring of post-campaign analysis is in conjunction with operational requirements.
Ensure efficient co-ordination of activities and adherence to deadlines.
Execute of all administration i.e. recording of revenue in conjunction with Sponsorship Project Manager, contracts, booking instructions to internal sales, etc.
Provide on the job training of new employees.
Co-ordinate production meetings.
Monitor all schedule changes and advise clients accordingly.
Ensure delivery of revenue submissions to realize all revenue committed by clients.
Inform and advise AE’s on all pertinent information needed for the preparation of the proposal prior to closing the deal.
Report to Finance, inform the tracking and compile revenue recognition and billing for each sponsorship deal.
Build and maintain effective relationships with SABC channels and internal and external clients in order to leverage sponsorship opportunities.
Develop innovative sponsorship opportunities for clients in order to maximize revenue.
Continual analysis and evaluation of the current business in order to grow and maximize sponsorship.
Reconcile SAP report against monthly tracking.
Resolve client account and billing queries with finance as when required.
Develop and maintain strong working relationships with the Sponsorship value chain in order to realize the sponsorship deal.
Efficient after sales service to ensure client satisfaction and future business.
Manage client sponsorship deals from inception to delivery.
Provide internal/external Stakeholders with information on request.
Accurately process contract information according to client specifications and ensure adherence to SABC legal standards.
Adhere to legal processes in the vetting process from submitting the legal instruction process until the contract is signed by all parties.
Submit accurate revenue recognition and billing on master to avoid credit notes.
Ensure the accuracy in all paperwork from term sheet to the contract to avoid credit notes.
Ensure bookings are processed according to contractual obligations and that client tracking is adhered to.
Supply internal/external auditors with adhoc information.
Ensure clients accreditation in accordance with SABC finance policies and procedures.

QUALIFICATIONS & EXPERIENCE

National Diploma (NQF 6) in Marketing/communications/sales/Advertising
A minimum of 3 years’ experience in the Television advertising sales environment and knowledge of all areas of traffic
Experience in a Television sponsorship environment will be an advantage
In–depth understanding of the broadcasting industry in general; and television programming and production in particular
Knowledge of the Television Sales and Marketing  environment
Solid Project management knowledge
Computer literacy Word, Excel, PowerPoint)
Knowledge of Landmark

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