PR and Events Co-ordinator – Cape Town at IIE MSA and IIE Varsity College

Duties and Responsibilities:
Media Relations

Identifying, building and maintaining strong media relationships within the community and region in which the campus is located.
Output of monthly (targeted number) media releases and caption stories for internal and external use, in order to reach annual campus PR exposure/publicity target.
Networking with media at campus events.
Liaise with the National office in any crisis management situations (PR/media).

Brand Identify

Understand the Brand identity and ensure that it is consistently applied to all campus elements including: posters. flyers and campus look and feel as well as to ensure that all campus communication is geared towards maintaining a positive Brand reputation.

Management of PR related Service Providers

Identifying and selecting campus service providers which will provide services for the PR portfolio.
This includes and not limited to: photographers, printers, sound technicians etc.
Brief campus photographers and liaise with other campus staff to ensure an even spread of sport, social, academic, cultural and community engagement events are effectively photographed.
Manage the campus photography including supply national office, press and online media.

General Administration

Compiling annual and monthly events calendars.
Compiling reports after major events.
Managing the campus PR budget.

Events Management

Ensure the planning and implementation of comprehensive and balanced social, cultural and community engagement brand relevant events both on and off campus that will turn positively impact on the marketing of the campus to prospective students.
Provide accurate reporting of all social, cultural and community engagement events within the time frames provided.
Management of the internal advertising for all social, cultural and community engagement events.
Build relationships with third parties to ensure access to practical venues for all events and to ensure sponsorship opportunities and prizes for all major campus events including CSI initiatives and fundraising events.

Team Support

Support the Academic Operations Centre’s of Excellence with events such as graduation.
Offer support related to public relations to other departments that may need it, when requested by a Senior Manager.

Social Committee Management

Recruitment and management of the Social Committee to encourage student participate to ensure students receive a full and well-rounded experience at The IIE Varsity College

Competencies Required:

High level of administration, planning and organisational skills
Computer literacy essential
Customer service orientation, High levels of energy and self motivation
Excellent interpersonal skills
Must be confident and outgoing
Shown ability to manage work and self proactively must be deadline driven
Superior Presentation Skills
Excellent command of the English language (both spoken and written)

Minimum Qualification Requirements:

BA Degree in Corporate Communications, or PR/Marketing Degree or Diploma or equivalent.

Minimum Work Experience Requirements:

Minimum of 3 years in any of the following: PR, Events and Community Engagement, Social Media Management, Media writing and liaison.

Special Requirement:

Drivers license and own vehicle essential