Manager – Segments and GTM Group Digital at MTN

Job Description

The Manager: Segments and GTM is responsible for creating the marketing segmentation, define the group services portfolio and the pricings principles with the OpCos as well as discuss and deploy the portfolio at opco level. The Manager: Segments and GTM plays a vital role in driving marketing success by developing effective strategies, managing campaigns, monitoring performance, and fostering collaboration. The Manager: Segments and GTM combine creativity, analytical skills, leadership abilities, and a deep understanding of marketing principles to deliver impactful results.

RESPONSIBILITIES
The Manager: Segments and GTM will be accountable to achieve the following objectives:

Responsible for creating market segmentation strategies with the OpCos. This involves identifying and dividing the target market into distinct groups based on demographic, geographic, psychographic, and behavioral characteristics. Segmentation helps in understanding customer needs, preferences, and behaviors.
Establish pricing strategies and guidelines based on market dynamics, competitive landscape, cost analysis, and value proposition. The aim would be to optimize pricing to maximize profitability while considering factors such as customer perception, pricing elasticity, and value-based pricing approaches.
Support development and implement marketing strategies that align with the company’s overall objectives for Group Digital. This involves conducting market research, analyzing customer insights, identifying target audiences, and defining marketing objectives.
Creating and managing marketing campaigns across multiple channels such as digital advertising, social media, email marketing, content marketing, and traditional media. This includes campaign planning, budgeting, content creation, coordination with creative teams, and overseeing campaign execution.
Monitoring the performance of marketing campaigns and initiatives to evaluate their effectiveness and ROI (Return on Investment). Using analytical tools and metrics, the manager tracks key performance indicators (KPIs) and makes data-driven decisions to optimize marketing efforts.
Collaborating with internal teams such as sales, product development, and senior management to align marketing efforts with the overall business objectives.
Work with external stakeholders, such as advertising agencies, media partners, and vendors.
Ensures that marketing initiatives are executed within allocated budgets and seeks cost-effective solutions.
Ensure consistent brand messaging, visual identity, and tone across all marketing channels and materials.
Maintains brand guidelines, approves marketing assets, and monitors brand perception and reputation.
Staying updated on industry trends, consumer behavior, and competitors’ marketing strategies.
conducts market research, gathers insights, and analyzes data to identify opportunities, gaps, and areas for improvement.
Oversee the creation of marketing collateral, including digital content, advertisements, press releases, and sales presentations.
Ensures that all marketing communication materials are compelling, accurate, and aligned with the brand.
Keep abreast of the latest marketing trends, technologies, and best practices.

QUALIFICATIONS
Minimum Job Requirements

Education:

Minimum 4-year Academic Degree or any Commercial or Technical Degree
Post Graduate qualification (MBA / Masters advantageous)
Fluent in English, French and Arabic (advantageous)

Experience:

3 – 5 years’ experience in Operations Management, Business Administration and or Strategy Development and Execution.
Minimum 3 years in Telecommunications industry experience
Proven track record to have worked across diverse cultures and geographies.
Proven track record in managing stakeholders across multiple functions