Digital Journalist, Audience Engagement

Job no: 503350
Work type: Contract Full Time
Location: Brisbane
Categories: Journalism/Content Making, Social Media/ Digital, Production/Content

• Be a part of Australia’s independent national broadcaster
• Contract Vacancy for Approximately 5 Months
• Location: Southbank Brisbane
• $86K to $93K pro rata plus 15.4% nominated super

The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

For more information about working at the ABC, please feel free to explore our careers page at

About ABC News

is the nation’s leading independent news service on broadcast, digital and social media platforms. It has newsrooms in each state and territory, a presence in 48 suburban and regional newsrooms, 11 foreign bureaux, and includes ABC NEWS online, the 24-hour ABC NEWS TV channel and ABC NewsRadio. Our digital teams generate content for large online audiences across a variety of platforms, including the country’s number 1 News website, as ranked by Nielsen, and the biggest news accounts on the major social media platforms. Our teams include award-winning digital storytelling specialists, as well as some of the country’s best-known writers and most-respected journalists.

About the Role

ABC News Digital is looking for a skilled journalist to be part of its audience engagement team on a contract basis. Working with the Supervising Producer, Audience Engagement and other engagement specialists you will help to enhance our connection with Australians by strengthening their voice and participation in the newsgathering process. You will have experience identifying patterns in search trends, spotting themes in reader questions and interpreting digital analytics to inform commissioning. You will help to manage audience engagement projects for News Digital’s national team and advise on distribution strategies for a range of digital platforms.

Each week thousands of Australians make contact with ABC News to share their story. The role will see you harness those stories to ensure our output on the biggest national and international stories continually reflects the broad diversity of the Australian community. Your skills will enable you to turn stories on topics like into polished digital content to tight deadlines, through engaging and accessible writing styles and compelling presentation techniques.

As part of a small team, you will:

• Identify trends in audience behaviour, such as through activity on search engines, to contribute ideas for relevant content for a variety of audiences and demographics.
• Write stories and create other types of digital content.
• Review published stories and use your experience and knowledge to improve their success with different audiences.

About You

You are passionate about telling stories that matter to Australians and want them to have a role in shaping our news coverage. You believe that News organisations should engage in an ongoing conversation with audiences about what’s on their mind and what they want to know. You can produce accurate and concise copy and have a practised ability to deliver engaging content. You have practical experience working in a news environment or similar and a strong understanding of the way news stories are presented online.

Demonstrated digital skills and knowledge of, and enthusiasm for, online as a medium are a must, along with:

• Highly developed ability to produce accurate and concise copy, and ability to produce engaging, digital-first content.
• Sound editorial judgement with a demonstrated track record in making editorial decisions under deadline pressure.
• Strong interpersonal skills and the ability to work effectively as part of a small team.
• Experience interpreting search engine trends and optimising content for search visibility.

For further details on the role and requirements, please refer to the full position description:

We would love to see your work. Please submit material with your application online (include examples, links to websites or attach audio/video files up to 5MB).

For further information on this position please contact Jane Mower Supervising Producer, Audience Engagement at

Please feel free to contact or 02 8333 2348 where you can request recruitment and selection information in alternate formats, request adjustments, or have accessibility requirements met wherever possible.

We are unable to accept email applications, please ensure that you submit your application via the online portal.

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55 pm, Sunday 23 July

Advertised: 10 Jul 2023 6:00 AM E. Australia Standard Time
Applications close: 23 Jul 2023 11:55 PM E. Australia Standard Time

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