Director-Marketing and Communications

Columbus, Georgia, Description Directs and oversees marketing initiatives for hospital as well as physician services. Develops and implements marketing plans, conducts market research, and suggests changes in strategy or services to respond to market conditions. Works closely with leadership of institution and physician customers to identify product opportunities, and collaborates with product leaders to promote services. Directs ad development and placement, promotional materials and other paid exposures. Develops communication objectives and provides leadership to staff and contractors to accomplish these objectives. Collaborates with HSC and hospital leadership to leverage best practices to achieve objectives of strategic plan. Identify most effective tools and tactics to refine and implement St. Francis’ marketing and media plans to achieve strategic objectives. Supervises and directs marketing staff. This includes hiring, evaluating, and counseling as necessary.

Develops annual marketing budget in collaboration with the vice president of planning and marketing. Monitors expenses and budget variance. Essential Functions of this role are: Collaborates with our Support Center and hospital leadership to leverage best practices to achieve objectives of strategic plan. Develops and implements marketing plans, conducts market research, and suggests changes in strategy or services to respond to market conditions. Directs and oversees marketing initiatives for the hospital, as well as physicians. Establishes tactics that differentiate and build market awareness/preference for the hospital’s services. Ensures marketing strategies and tactical plans are well planned, executed, on time, and within budget and deliver desired results. Ensures compliance with local, state and federal, and other regulatory agencies with regard to advertising. Manages, delegates, and mentors employees in the marketing department, including hiring, evaluating, and counseling as necessary. Works collaboratively with business development and practice management.

Develops communication objectives and provides leadership to staff and contractors to accomplish these objectives. Directs advertisement development and placement, promotional materials, and other paid exposures. Works closely with the leadership of institution and physician customers to identify product opportunities, and collaborates with product leaders to promote services. Oversees coordination of community events. Identifies the most effective tools and tactics to refine and implement St. Francis’ marketing and media plans to achieve strategic objectives. Develops annual marketing budget in collaboration with the Executive team and marketing and planning staff. Monitors expenses and budget variance.   Qualifications Minimum Education X Bachelor’s degree in Marketing/Communication or Business, Public Relations, Communications, Management-Required    Required Skills Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action.

  Required Skills Licenses: Valid Driver’s License.   Minimum Work Experience Eight (8) to ten (10) years experience in developing and executing healthcare marketing strategies and public relations, to include management experience.

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