Ecommerce Supplier Marketing Manager

Richmond, Virginia, McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. Our Consumer Marketing team is expanding. Come join our performance-driven team and play a key role in building growth for our Consumer business, focus on creating demand for eCommerce services and capabilities with outreach, brand awareness, lead generation of manufacturers/suppliers and marketing programs. Do you thrive in a fast paced, performance driven culture creating, planning and implementing awareness campaigns that deliver quality leads, creating content to activate across relevant channels.

We have a strategic value proposition, and we need you to generate and bring the demand. As an eCommerce Marketing Manager, you will have an opportunity to think strategically, formulate well thought out content creation to create supplier demand for our services such as use cases, posts, news, events, write creative briefs, campaigns, implement, and analyze demand generation and awareness strategies to ensure we are top of mind with our audience and the lead funnel is delivered. In this role, you will collaborate with and influence supplier leads, sell eCommerce Marketing services and programs, and build and manage an initiative planning calendar. Critical Skills Lead Generation: Direct experience in demand (lead) generation for services in the eCommerce space, such as, eCommerce accelerator agencies, Pattern, Spreetail, eCommerce marketing agencies, whose target audience are brand manufacturers, suppliers. Proven experience in marketing lead generation programs for a services agency, with Brand manufacturers, leveraging lead acquisition with email, social channels, webinars, videos, and other methods. Experience creating and managing content that attracts qualified supplier, manufacturer leads, new customers, use cases, infographics, social – LinkedIn, email campaigns, webinars, tradeshows, etc. In-depth knowledge of lead generation strategies, tactics, channels and best practices. Marketing Programs: Responsible for selling, implementing and ensuring the timely launch of marketing initiatives across multiple ecommerce retail channels in the Marketing Match supplier programs. Ability to partner and collaborate with Digital Category Management team and Suppliers to understand channel, category and supplier strategies Create and maintain supplier marketing processes including b2b content calendar. Measure, track and analyzing marketing program results.

Oversee some supplier communication tactics. Ability to manage multiple projects, timelines, and deliverables, i. e. , competing priorities Ability to collaborate and work in concert with stakeholders across the organization including Sales, Business Development, Marketing, Merchandising, Product Strategy, Customers and Supplier Partners Experience and ability to learn new technologies, platforms & techniques to deliver goals and objectives, content management systems, Google Analytics, social platforms, AI/ML, ChatGPT and other tools Self-starter with ability to work independently in a fast-paced eCommerce environment. Advanced proficiency with Office 365 Education: Bachelor’s degree in marketing, business or related field or equivalent experience, MBA preferred Minimum Requirements: Minimum 5 years of experience in B2B lead generation marketing for eCommerce services, preferably with experience delivering qualified leads for sales team to close deals. Experience with eCommerce agencies, eCommerce accelerators, Spreetail, Pattern. Experience building a campaign funnel calendar of initiatives, executing, tracking and measurement of lead generation campaigns. Proven experience in marketing lead generation programs for a services agency, with Brand manufacturers, leveraging lead acquisition with email, social channels, webinars, videos, and other methods. In-depth knowledge of lead generation strategies, tactics, channels and best practices. Experience both creating and managing content, demonstrated knowledge of how online content contributes to funnel-building.

Strong understanding of digital marketing concepts, including SEO, content marketing, social media marketing, email marketing, and paid advertising. Direct experience selling-in successful marketing programs to suppliers, manufacturers across retail eCommerce channels, Amazon, WMT, TGT, Omni-Channel, Kroger and others. Ability to craft a concise story connecting the value prop dots of eCommerce marketing, Brand/Supplier/Manufacturer, channel/customer, the end consumer, products in a digestible and cohesive way and deliver effective presentations. Analytical, forecasting skills to compile, interpret data leading to insights so we can make data driven decisions, create monthly reports, ad hoc requests. Excellent written and verbal communication skills. Proficiency in using marketing automation tools, CRM systems, and analytics platforms. Strong project management and organizational skills, with the ability to juggle multiple relationships and campaigns. At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That’s why we have a Total Rewards package that includes comprehensive benefits to support physical, mental, and financial well-being . Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves.

For more information regarding benefits at McKesson, please click here. As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. Our Base Pay Range for this position $81,400 – $135,600 McKesson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. Qualified applicants will not be disqualified from consideration for employment based upon criminal history. McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to Disability_Accommodation@McKesson. com .

Resumes or CVs submitted to this email box will not be accepted. Current employees must apply through the internal career site. Join us at McKesson.

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