Global Head of Life Cycle Marketing – Wealth Personal Banking

, Job description Some careers grow faster than others. If you. . . re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world. . . s largest global wealth managers with USD1.

4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC. . . s wealth revenues grew 12% in 2019 (year-on-year) to USD5. 7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers. . .

needs. We are currently seeking a high caliber professional to join our team as Global Head of Life Cycle Marketing. Role Purpose This newly defined GH of Lifecycle Marketing role is a key role in Global WPB Marketing team leadership team. This role is critical and directly contributing to the fulfilment of WPB strategic priorities. The primary focus areas for this role is as follows: Lead marketing strategies to increase customer engagement, retention and revenue, including developing cross-channel journeys and messages, outlining goals, defining segmentation and testing plans, and collaborating with design Co-own our lifecycle channels with other Lifecycle team members and be a steward of best practices to optimize channel health and champion the customer experience Lead the campaign creation process, from conception to creative development, technical build in our ESP, deployment and analysis. Contribute to and maintain a prioritized roadmap of projects and campaigns and robust backlog – and be flexible to adjust as our business needs shift Develop data-driven test-and-learn plans alongside Customer and Marketing teams to achieve organizational goals Manage and maintain ongoing email programs; test creative, content, copy and frequency to drive business goals Develop clear and insightful reporting to illustrate the value your campaigns deliver to the business; strategically communicate results and recommendations to leadership Responsibilities Lead cross-functional team meetings and review key milestones with business partners and Retail leadership Write strategic marketing briefs grounded in data and geared towards business objectives Manage and optimize marketing activity on online and digital platforms, and in stores Organize content changes and stay up-to-date with the latest plan of record to ensure global partners are aligned and local needs are reflected accurately Manage multiple workflows and deliver projects on aggressive timelines Translate business and customer needs into project requirements Organize complex information so it. . . s clear, concise, and digestible specifically around; acquisition through Onboarding/upgrades, cross selling (Primary Banking) and retention Oversee and implements end-to-end customer programs to build trust, drive product usage, and deliver value Lead the entire customer journey. .

. from retention, to loyalty, advocacy, and expansion. . . that are focused on the customer needs, while accelerating their success and reinforcing the value our solutions provide. In this role, your leadership role will be to shape the customer experience to impact adoption and renewal efforts, identify and amplify the voice of the customer through content, and influence expansion via cross-functional campaigns Work closely with CLCM and D&A team Requirements Knowledge and Experience A hybrid between being a strategic thinker and driver of operational excellence Strong influencer of roadmaps and decisions through data-based recommendations Extensive years of experience in working in WPB through customer. . . s relationship management or lifecycle marketing Knowledge of all the latest industry developments and trends Excellent communication skills including presentation to Senior Executive You. .

. ll achieve more when you join HSBC. http://www. hsbc. com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. Issued by The Hongkong and Shanghai Banking Corporation Limited.

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