Manager – Digital Marketing Group Digital at MTN

Job Description

The role will be responsible to developing and implementing comprehensive digital marketing strategies that drive business growth, increase brand visibility, and enhance customer engagement in the digital landscape in collaboration with the OpCos. The Manager: Digital Marketing must have an entrepreneurial mindset and great leadership skills. The ideal candidate will also be a creative strategist with excellent organizational abilities. The goal is to promote and expand the Group Digital Services commercial activity which will generate revenues and lead to sustainable growth.

RESPONSIBILITIES
The Manager: Digital Marketing will be accountable to achieve the following objectives:

Define the principles and support the various Opcos in implementing go-to-market strategies for various products or services. This involves analyzing target markets, identifying customer segments, and determining the most effective channels and tactics to reach and engage the target audience.
The strategies should align with the overall business objectives and consider market trends, competitive landscape, and customer insights.
Establish a framework for social media marketing, focusing on earned media channels. This includes leveraging social media platforms to build brand awareness, engage with the target audience, and generate organic user-generated content.
Define content strategies, community management guidelines, influencer collaborations, and measurement approaches to effectively leverage social media for brand growth.
Oversee the digital and physical points of sales owned by the company. This includes managing websites, e-commerce platforms, mobile apps, and physical retail locations.
Ensure a seamless user experience, optimize conversion rates, track sales performance, and implement strategies to drive traffic and sales both online and offline.
Report and analyse brand performance in a clear, concise manner with a focus on required actions, demonstrating an understanding of brand issues, passion for brand and market opportunities.
Conduct market research, analyze consumer behavior, identify target audiences, and develop plans to effectively reach and engage them.
Develop marketing plans that identify target markets, marketing channels, and promotional strategies that can help the company to reach its sales targets.
Gather and analyze data on consumer preferences, market trends, and competitor activity to inform marketing strategies.
Plan, execute, and monitor digital marketing campaigns across various platforms, such as search engines, social media, email marketing, content marketing, display advertising, and affiliate marketing.
Optimize campaigns to maximize ROI and achieve desired outcomes.
Oversee content creation and distribution efforts, ensuring the development of high-quality and engaging content for different digital channels. This includes website content, blog articles, social media posts, videos, infographics, and other relevant content formats.
Maintain a strong social media presence for the company.
Develop social media strategies, create and schedule posts, monitor and respond to comments, engage with followers, and measure social media performance.
Track and analyze key metrics using various analytics tools to assess the performance of digital marketing campaigns.
Provide regular reports and insights to the management team, identifying areas for improvement and making data-driven decisions.
Staying up-to-date with the latest digital marketing trends, technologies, and industry best practices is crucial for success in this role
Collaborate and communicate with various departments, such as sales, product development, and design, to align digital marketing efforts with overall business objectives

QUALIFICATIONS
Minimum Job Requirements

Education:

Minimum 4-year Academic Degree or any Commercial or Technical Degree
Post Graduate qualification (MBA / Masters advantageous)
Fluent in English, French and Arabic (advantageous)

Experience:

3 – 5 years’ experience in Operations Management, Business Administration and or Strategy Development and Execution.
Minimum 3 years in Telecommunications industry experience
Proven track record to have worked across diverse cultures and geographies.
Proven track record in managing stakeholders across multiple functions