Job Description
MTN
MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Through our extensive investment in advanced communication infrastructure over the past two decades, the talent and experience of our people, as well as the strength of our brand, we have grown to now have a presence in 24 countries, connecting over 231.0 million people. We offer an integrated suite of communications products and services, including traditional mobile voice and data, digital and mobile financial services as well as enterprise services. MTN continues to believe in the investment potential of emerging markets and thus deliver quality services that respond to our customers’ present and future needs. Every initiative undertaken, every innovative stride made, every award-winning product developed, is aimed at making our clients’ lives a whole lot brighter, as we lead the delivery of a “bold, new Digital World”.JOB DESCRIPTION
The Manager: Gaming will be responsible for driving MTN’s execution of Gaming in e-sports or tournaments, sports betting, and publisher partnerships to increase adoption and grow revenues across all OpCos. Initiate partnerships with leading industry partners with the aim of executing Go-to-market plans to ensure the right content, access platforms, pricing and promotions are in place to drive growth amongst MTN customers.
RESPONSIBILITIES
Strategy Development and Implementation
Leverage MTN’s brand to drive first mover position in all Gaming & Spots areas in Sub Saharan Africa markets
Identify and work with identified e-sports and tournament partners to drive a programme for MTN
Develop a business case and plan of action for launching a Sport Betting offering for MTN
Continuously scan the market for growth opportunities in the Gaming eco system.
Go-to-Market
Develop with SM Gaming a roadmap that launches the key activities through a calendar agreed with e-sports, tournaments, sports betting and publisher partners.
Lead the development and execution of a Go-to-market plan that leverages MTN’s assets (across the 4Ps) and detailed digital marketing promotions.
Product Management
Implement a product offering roadmap with clear roll out plan for all OpCos
Implement an engagement and usage programme for all agreed partnership initiatives
QUALIFICATIONS
Minimum Job Requirements
Education:
Minimum of 4 years tertiary qualification/ 4-year Marketing, Media or Business Management (or related) Degree
Post Graduate Qualification/ Master’s in business administration/ relevant Master’s degree is advantageous
Fluent in English and any language of a country preferable
Sensitivity: MTN Internal
Experience:
3 – 5 years or more relevant work experience in Business Management & Product Roadmap execution in Gaming Company, or Gaming Division in a Telecommunications company.
At least 3 – 5 years’ experience in launching a Go-to-market plan for e-sports, Sports betting and tournaments
Experience in working with Gaming companies, publishers, e-sports and tournament providers
Experience working in a medium to large organization
Entrepreneurial spirit, self-driven and ability to motivate a fast-paced team
Understanding emerging markets is advantageous
Pan Africa multi-cultural experience is advantageous
Abreast of local and global best practices
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