Job Description
Western Michigan University
Kalamazoo, Michigan, Job Description: Creates and executes all marketing efforts for Miller Auditorium and its shows. Collaborates with Auxiliary Enterprises (AE) marketing on overall look of designs, website, etc. Collaborates with Broadway partner on season and single campaigns. Trains and supervises marketing assistants. Oversees and manages annual marketing budget with Business/Operations. Establishes relationships with area and national media representatives to ensure coverage. Assists Director with Public Relations, Fundraising, Sponsorship, Grants and sales efforts. Works with Ticket Office on computerized ticketing system to extract and interpret data to better plan sales and marketing efforts. Short Job Description: Bachelor’s degree in related field from an accredited institution. Five years’ relevant experience.
Strong interpersonal, written and verbal communication skills. Experience in creating and executing marketing plans. Budgetary experience. Experience with web content, social media and grassroots marketing. Experience interpreting data that contributes to advanced decision making. Demonstrated experience of earning revenue. Demonstrated commitment to diversity, inclusion and equity. Enthusiastic supporter of the arts. Ability to work irregular shifts and extended hours, including evenings and weekends. Job Ref: S389P Job Reply URL: 1285
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