Senior Manager – Brand Integrated Marketing Communications Group Operations at MTN

RESPONSIBILITIES
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA’s)

The Senior Manager: Integrated Marketing Communications must have practical experience in developing successful strategies and campaigns across a wide range of disciplines, including ATL, BTL and digital advertising, direct marketing, public relations, sales promotion & sponsorships, event management, channel development and relationship marketing as well as an understanding of media principles to support IMC campaigns.

They will be accountable to achieve the following objectives:

Input to definition, development and execution of brand strategy across MTN footprint
Develop annual marketing plans in line with budgets
Conceptualise and brief in campaigns to ad agencies and oversee campaigns and relevant processes
Coordinate efforts with media team to ensure that brand initiatives and campaigns deliver objectives
Manage and deliver internal and external Group Brand positioning initiatives and activities
Provide brand guideline input and support for initiatives that impact the MTN Brand in other cross functional teams e.g. Internal & External Communications
Ensure implementation and adherence to MTN Brand architecture, brand guidelines, and products and services conventions
Provide guidance and advice into OpCo support of Group brand campaign strategy, design and execution.
Provide guidance and advice into local OpCo campaign strategy, design and execution where required
Provide direction and guidance in the form of playbooks, toolkits and other interventions to deliver against brand plans.
Ensure adoption and implementation and tracking of brand and communications toolkits and playbooks across MTN footprint
Manage key agency partner relationships in the delivery of Group Brand initiatives
Drive reporting efficiency and oversight across agency partners
Report at strategic, functional and process levels across all projects on a weekly, monthly, quarterly and annual basis
Participate and provide input into commercial, functional, operational and tactical meetings
Escalate issues that will result in significant time, scope, or cost impacts if not resolved
Make decisions regarding operational changes that will drive project delivery
Review key risks, issues, and dependencies and set mitigation actions and resolve escalations that have an impact on critical path of delivery
Manage and provide solutions to issues that require formal resolution
Manage project status and delivery
Manage project or initiative budgets in line with business objectives
Review performance against agreed KPIs and compliance to SLAs
Create and monitor plans for continuous improvement
Review performance of external teams
Manage day to day brand opex
Work alongside colleagues to provide in-depth analysis of trends, market category, brand, competitor trends to deliver brand marketing and business plans for key channels and stakeholders
Collaborate with Quality Assurance and Internal Audit teams to perform periodic quality and process audits;
Collaborate with other functional and BU teams to enhance outcomes

Role Dependencies

Understanding of the MTN business strategy
Understanding of MTN brand strategy
Understanding of the Opcos’ marketing context
MTN policies and procedures
Digital Landscape

QUALIFICATIONS
Job Requirements (Education, Experience and Competencies)
Education:

Bachelor’s degree in relevant field of study (Business/Communications/Marketing)
Post-graduate degree

Experience:

5 – 8 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
3 – 5 years of experience in a supervisory / managerial role / advisory role
Experience in leading change / transformation (marketing) at an operational level advantageous
Experience in continuous improvement through the implementation of best practices
Experience in brand strategy (incl sponsorship) diagnosis, development, design and execution across multiple markets
Experience in working with other markets on the African continent advantageous
Experience in working with advertising and media agency partners advantageous
Experience in working with B2C, B2B and Fintech portfolios advantageous

Competencies:

Ambiguity in the workplace
Self starter and self motivated
Change management
Complex structures
Decision making processes
Empowering others
Information processing
Project management
Relationship management
Risk management
Stakeholder management
Telecommunications industry

Other:

Regional and international travel

Authorities

As per delegation of authority
Balancing cost allocation versus benefits to the business
Expenditure, conformance with budgets as per delegation

Collaboration (Formal and Informal Relationships)
Responsibility towards:

Agency partners
Key customers and suppliers
Internal and external stakeholders