Senior National Publicist

NBCUniversal, a Comcast Corporation, and is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

To project manage National & NSW/ACT publicity and promotion activity on film campaigns. To coordinate the national campaign and liaise with State managers & NZ publicist to ensure their campaigns are in-line with the over all strategic direction.

‘ Senior’ National Publicist reflects considerable expertise and skill within this position.

Job Description

National Publicity/Promotions:

• Participate in marketing team brainstorms to contribute ideas on all campaigns and titles.
• Set the strategic direction (in line with the national brief) for all publicity & promotional activity in the National and NSW/ACT market in consultation with Manager and Head of Publicity.
• Develop story ideas and initiatives to pitch interviews, features, editorial to national media.
• Execute the campaign strategy.
• Develop strong relations with local media and promotions contacts
• Deliver local (Sydney), regional (NSW/ACT) and national publicity activity
• Execute strategic media promotional activations as required per film working closely with Marketing to leverage advertising spends
• Manage and maintain publicity & promotions budget for allocated film projects.
• Liaise with International Office for overseas junket, film festival & set visit nominations. Coordinate stringers and/or local media talent access where possible.
• Manage the dissemination of publicity materials to media outlets.
• Update Publicity Manager, Head of Publicity and Marketing Director on a regular basis, on all elements of publicity including reviews and activity from other markets.
• Work closely with interstate managers & NZ publicist on execution of National strategy to ensure coverage and grass roots success.
• Brief and implement campaigns with key suppliers, e.g. influencer agencies, event companies.
• Source premium merchandise from HO on relevant films, coordinate any licensee sourcing with Partnerships alongside Department Coordinator.
• Raise Purchase Orders, Contra Tax Invoices as required.

National Publicity Tours & Special Projects:

• Project manage local talent tours, events, screenings, press conferences, experiential activations and presentations on assigned films as required.
• Work closely with Manager on major screening/experiential activity across allocated films.
• Manage additional projects as assigned to support team i.e. talent handling, press & event management, Premieres, experiential or influencer activations

Digital Publicity:

• Drive influencer relations and publicity specific activations on own projects
• Drive digital agency engagement as required drafting digital publicity briefs
• Work closely with the Media Lead to maximise digital publicity & promotional activations.
• Drive promotional creative execution and publicity content distribution strategy.
• Manage trailer & content breaks in association with Media Lead with launch strategy approved by the Marketing Director.

Brand Partnerships & Exhibition:

• Prize sourcing for media promotions & contra opportunities on non-partnerships focussed films or as required.
• Work with Partnerships to ensure all opportunities are established to support cinema relations ensuring Universal product is always well represented. This includes working with CP Exec, Sales and branch managers to ensure Local Area marketing campaigns are activated as appropriate with regional exhibition and media.
• Manage any Costume Character tours covering media, 3rd Party & Exhibition (working with the Partnerships Executive).
• Work with Partnerships Manager & Executive to maximise 3rd Party partnerships when appropriate within the media pub/promo campaign.

Qualifications

• Excellent communication, writing and negotiation skills.
• Ability to work on own initiative and within national team environment.
• Strong work-ethic & results oriented
• Excellent organisational skills.
• Attention to detail.
• Flexibility and adaptability
• Creativity and the ability to ‘think outside the square’
• Openness to innovation and process improvement
• Solid understanding of social media and the application of publicity and promotions across the digital platform.
• Publicity experience within the Film or Entertainment Industry is preferred.
• Media promotions experience also favourable.

Additional Information

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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