Service Line Marketing Specialist

Altamonte Springs, Florida, Description AdventHealth Corporate All the benefits and perks you need for you and your family: ·    Benefits from Day One ·    Career Development ·    Whole Person Wellbeing Resources ·    Mental Health Resources and Support Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better. Shift :  Monday-Friday Job Location : Remote; Need to be able to go onsite for training, if needed The role you’ll contribute: The Service Line Marketing Specialist holds responsibility for implementing successful service line marketing efforts to increase engagement and drive revenue. This position reports to the Service Line Marketing Manager.       The value you’ll bring to the team: ·             Responsible for supporting the strategic vision of the Director of Service Line and Marketing Strategy and service line marketing leadership. ·             Implement campaign/initiative-specific digital marketing plans that leverage CRM and include lead and pipeline goals, target markets and audiences, digital assets (creative, content, etc. ), performance evaluation, and optimization.

·             Develop and continually monitor market and competitive analyses. ·             Provide campaign management for all service line marketing campaigns. ·             Responsible for the management, creation and implementation of optimization tactics based on diversified media mix, bidding, keyword research, ad copy a/b testing and landing page optimizations for high levels of conversion. ·             Ensures project timelines are being met and that they incorporate appropriately with offline marketing efforts. ·             Responsible for monitoring, tracking, assisting and providing routine updates on trends that impact overall business strategies. ·             Assisting in planning and executing marketing initiatives through a variety of channels (web, social media, email, etc. ). ·             Help educate service line leadership, service line marketing staff, and physicians on digital marketing best practices. ·             Seek to advance and personalize digital patient experiences with multi-touch marketing efforts and demonstrate clear ROI for B2C efforts and B2B efforts. ·             Evaluate and demonstrate the business impact of digital programs through reports and dashboards including demand, qualified leads, conversions, and other relevant KPIs.

·             Contribute to patient journey mapping and document patient paths to service/purchase for service lines. ·     P roactively work with team members, leadership, key stakeholders and internal teams (such as IT) and vendors/partners to ensure all campaign activities are completed successfully, on time, and within campaign budgets. ·             Use data to optimize campaigns, identify and target best prospects and customers, and produce incremental sales and revenue from current or inactive customers. ·             Quantify initiatives and goals and demonstrate progress and successes of marketing efforts through the use of detailed ROI reports, value tracking, and digital analytics. Provide data reports and feedback for leadership to keep them abreast of progress and business value of marketing efforts. ·             Main conduit on team for project management team and system. ·             Display high competency in project management, working in a fast-paced and complex environment, execution of large projects, and working under multiple and competing deadlines. Qualifications The expertise and experiences you’ll need to succeed: EDUCATION AND EXPERIENCE REQUIRED: ·        Bachelor’s degree in Marketing, Business, IT, Communications, or related field and 1 year of experience.   KNOWLEDGE AND SKILLS REQUIRED: ·        Highly developed all around interpersonal skills; ·        Excellent communication, presentation, networking and negotiation skills; ·        Customer service oriented with a positive and motivated attitude; ·        Hard-working and driven to improve performance beyond targets; ·        Strong marketing and communications background with digital marketing experience; ·        Initiative to impact positive change to add value to our business; ·        Excellent customer service   REQUIRED COMPETENCIES ·        Experience supporting successful marketing campaigns and advanced customer/patient experiences that deliver downstream ROI. ·        Proficiency with advanced marketing technology platforms, MS Office, social media platforms, CMS systems, CRM systems, and health-related data sets.

·        Display extensive knowledge on integrating digital and traditional channels effectively. ·        Proven ability to be successful in a matrixed organization and work across a variety of leadership/management structures, internal teams (IT, Business, Finance), and partners/vendors. ·        Possess the ability to clearly communicate complex data and technical information to a diverse group of stakeholders and non-technical staff. ·        Proven ability to successfully manage concurrent projects, work in a fast-paced and complex environment, execute large projects, and work under multiple and competing deadlines. ·        Strong attention to detail for editing, QA, and pre-launch testing. ·        Excellent customer services skills, and the ability to build rapport and relationships across administrators, team members, physicians, customers/patients, vendors and the community. This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

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