Job Description
University of Maryland Faculty Physician's Inc.
Baltimore, Maryland, Under general supervision of the Associate Director of Marketing, the Senior Marketing & Communications Specialist will meet with key stakeholders to determine marketing needs and goals; assist with development of strategic service line marketing plans; implement targeted campaigns and tactics; develop and edit marketing collateral, website content, search engine marketing campaigns, podcast recordings, and social media content; prepare analytics reports; and assist with event planning; and other duties as assigned.
EDUCATION and/or EXPERIENCE
Bachelor’s degree with a concentration in Marketing, Communications, Journalism, or a related field is required
3-5 years of relevant, full-time marketing experience preferably in healthcare, higher education or nonprofit
Experience managing a marketing budget preferred
Experience with SEM & SEO, social media platforms, email marketing platforms, survey/polls platforms, and analytics reporting
Some local travel may be required
Commensurate with experience
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