Vice President for Communication and Marketing

Job Description:

Posting Date: June 15, 2023

Review Date: The position
is open until filled, the review of applications will begin immediately, but only applications received by July 16, 2023 can be assured full
consideration.

Compensation: Minimum salary– $150,000, commensurate with experience plus full New York State benefits package.

Benefit
Information: The State University of New York provides an excellent benefit package. Click here for more information.

Date of Appointment:
 Approximately August 15, 2023.

The Vice President for Communication and Marketing (VPCM) will report directly to the President
and will lead Oswego’s accomplished and award-winning Communications and Marketing team toward continued and enhanced achievement in
furtherance of the university’s mission and priorities.

The VPCM will be a member of the President’s executive leadership team and
will lead the university’s overall marketing, communications strategic planning, content development, outgoing communications management,
visibility and branding activities for the university’s main and branch campuses. In this manner, the VPCM will provide leadership and
oversight for the Office of Communications and Marketing in brand development and implementation, content development, social media, website
and digital asset management, design, photography, videography, new media services, app development in collaboration with CTS, and budgeting
and operations. Of significant importance, the VPCM will possess exemplary writing and communication skills and be able to articulate the
campus in language that encourages understanding and pride. The VPCM will have the ability to gather the full scope of the institution’s
history and future trajectory when expressing information about the institution.

The VPCM will be a collaborative, forward-thinking
leader who can communicate effectively with a variety of constituents, using a broad range of traditional and electronic media. The VPCM
will work in close partnership with other members of the President’s executive leadership team, academic deans, Division of Extended
Learning, Division of Graduate Studies, Director of the SUNY Oswego Syracuse Campus, Chief Technology Officer, Enrollment Management
Division, Office of International Education and Programs, and other university-wide leaders and leverage their talents, knowledge, and
skills.

The VPCM will lead the Office of Communications and Marketing to engage key target audiences and tell the SUNY Oswego story
of impact, in alignment with the university’s institutional priorities, through a variety of creative methods, including social media,
direct marketing, video, print, web, email, videography, photography, graphic design, and news media.

Additional
Responsibilities:

• Develop and implement a comprehensive communications and marketing plan for SUNY Oswego, set
  measurable goals, monitor its effectiveness, and review and update the plan on a regular basis.
• Provide leadership and oversight
  for developing and managing the President’s communications and brand in collaboration with the Office of the President.
• Engage key
  internal and external partners and audiences to share in the SUNY Oswego story by supporting an environment that recognizes excellence and
  promotes a positive atmosphere of achievement and pride.
• Create and effectively deploy a public relations strategy that will allow
  SUNY Oswego to cultivate and enhance meaningful relationships with targeted audiences, including but not limited to media, political
  leaders, prospective students, students, alumni, parents, friends/donors, faculty, staff and key constituents across the state, nation and
  world.
• Oversee the development and release of key message strategies across SUNY Oswego’s print communications to leverage brand
  identity.
• Develop long and short-term actionable social media strategies and associated metrics in support of SUNY Oswego’s
  institutional priorities
• Provide counsel and guidance to executive and administrative leaders regarding public relations, issues
  management, crisis, marketing and communications.
• Work closely with the President and their staff on an ongoing basis to maintain
  an institution-wide understanding of current projects, initiatives and points of pride that align with the university’s institutional
  priorities and annual goals.
• Lead and manage the department’s budget and personnel and explore additional revenue sources to
  enhance operations and advance the university’s mission.

In addition, this position will be expected to possess communication
and interpersonal skills sufficient to work effectively with an increasingly diverse array of students, colleagues, and stakeholders.

SUNY Oswego works continuously to create an inclusive environment which respects, embraces, and promotes cultural safety, belonging,
civil discourse, cultural humility, and other values and goals outlined in SUNY Oswego’s Strategic Diversity and Inclusion Plan. As such, the incumbent is expected to
contribute to these efforts and possess the communication and interpersonal skills necessary to engage effectively with an increasingly
diverse community of students and colleagues.

Requirements:

Minimum Qualifications

• Bachelor’s degree
• Minimum five years of experience in leading and managing a communication and marketing team.

Preferred Qualifications

• Master’s degree or higher in appropriate area of specialization.
• Ten
  years of experience in leading and managing a team.
• Demonstrated experience working in a complex organizational structure.
• Proven track record of success facilitating brand awareness, and deploying communication, and marketing strategies.
• Demonstrated leadership skills focused on building relationships to accomplish organizational mission and goals.
• Experience in
  strategic planning and demonstrated knowledge of metrics and analytics as well as commitment to meeting quantitative and qualitative targets
  to measure the effectiveness of brand and message.
• Excellent judgment and creative problem-solving skills including managing
  crisis communications.
• Entrepreneurial spirit and support for innovation and change.
• Exceptional written, oral,
  interpersonal, and presentation skills and the ability to effectively interface with staff, senior management, College Council, and external
  stakeholders.
• An inspirational, enthusiastic, and accessible, and inclusive leadership style, with the ability to empower others
  and the capability to earn respect and broad-based credibility across the university.
• Ability to maintain confidentiality and
  demonstrate a strong work ethic.
• Ability to work non-traditional hours including early mornings and evenings.
• Passion
  for the mission of SUNY Oswego.
• Other duties as assigned.

Essential Skills

• Excellent
  computer skills, including Microsoft Office and PowerPoint Google Suite
• Video Conferencing technology such as Zoom, Google Meet,
  and Microsoft Teams
• Familiarity with Adobe Creative Cloud Suite
• Familiarity with website software and editing tools

At SUNY Oswego we value the diversity found in each member of our campus community and strive to create a community where that
diversity is embraced and enhanced. Recognizing the strength of diversity, our mission is to foster an environment which respects, embraces
and promotes cultural competence, civil discourse and active engagement in developing an inclusive and vibrant community of scholars who act
as transformational agents of change and responsible citizens of the world. For more information see SUNY Oswego’s Strategic Diversity and Inclusion Plan.

As a candidate seeking
consideration you are asked to submit a separate statement specifically addressing how your commitment to diversity, equity and inclusion
has been evidenced in your career experience and professional activity, and/or community service (volunteer work, etc.), and/or professional
development. (Please see Application Instructions)

Visa sponsorship not available for this position.
Official transcripts are required at time of appointment.